Shanghai International Bakery Exhibition 2023
June 05-07, 2023
China is currently the world’s largest producer and consumer of bakery and is the world’s fastest-growing market as well. With the continuous improvement of the living standards of Chinese consumers, bakery industry has become a new choice for fashion and leisure diets advocated by young consumers, which has a huge market development space. The data shows that China currently has more than 100,000 bakery shops. In 2018, the total retail sales of China’s bakery industry has reached 203.3 billion yuan with a growth rate of more than 10%. It is estimated that the sales revenue of China’s bakery food industry is expected to exceed 360 billion yuan by 2023. In the face of increasing consumer demand, more and more international bakery companies are attracted to China to further explore and share China’s huge consumer market, as well ad also promote the rapid development of Chinese brand bakery franchise . As an annual indispensable franchise event for the Chinese bakery industry, Shanghai International Bakery Exhibition 2021 has been successfully held for several times. At the same time, the cumulative exhibition area exceeds tens of thousands of square meters, which has attracted nearly 1,000 excellent suppliers from 23 countries and regions around the world and hundreds of thousands of professional visitors to participate in the exhibition. It is a professional trade exhibition that integrates the five advantages of bakery industry, such as bakery industry ,market economy, geographical location, brand benefits and exhibition hall for product display, procurement, trade, franchise and distribution. Furthermore, the exhibition is guided by market development, based on Shanghai, facing both domestic and foreign markets, making full use of the regional and economic advantages of the Yangtze River Delta, and integrating the opportunity of the Yangtze River Delta and Belt and Road Initiative to serve the entire industrial chain of the bakery industry.
New Opportunity
In order to provide the communication platform for the bakery companies over the world to product display, trade transactions, information sharing and franchise, the organizer of this exhibition, Golden Commercial and related industry institutions, will hold the Shanghai International Bakery Exhibition 2023 on June 05-07, 2023 at the Shanghai National Convention and Exhibition Center. The exhibition area consists of five thematic exhibition areas, including baked food, bakery ingredients, cake cream, bakery equipment and franchise. At the
same time, during the exhibition, there will be also many activities and forums, such as the China International Aviation, Cruise and Railway Food & Beverage Exhibition, China International Air Travel Meals Chef Cooking Championships , the Merchants Food Special Purchasing Conference, the Baked Food Match Meeting, Bakery Shop Investment Promotion, the provincial and municipal dealers and agents’ sorority, and the International Tourism and Catering Service Buyers Meeting, providing a live b2b business exchange platform for the majority of customers to seek common development.
Exhibition Strengths
Bakery Ingredients and Finished Products: grain and oil , additives, preservatives, fillings, cake decorations, finished products and other bakery raw materials
Bakery Equipment: production machinery, baking molds and other utensils, showcase/storage/refrigerator, ovens and other baking equipment, catering equipment, laboratory/detecting device
Bakery Production: R&D, OEM/ODM, mooncake & production, pastry & production, biscuit & production, bakery hand-gift & production, candy & production, snack & production
Bakery Packaging Solutions: packaging materials, packaging machine, packaging design, etc.
Coffee/Beverage/Leisure Food: coffee raw materials/finished products/coffee machines, beverage/juice machines, tea/tea
set, ice cream raw materials/finished products and equipment, pizza and others
Home Baking: small-packaged ingredient, home-baking molds, small appliances (oven, mixer, etc.), package decorations, etc.
Bakery Franchise: chain store franchise, Chinese pastry chain Store franchise, café/beverage/ice-cream/restaurant franchise, etc.
Others: School/Institute (technical, management, entrepreneurship, etc.), e-business service, information service, shop design/decoration, logistics/cold Chain, media and others
Concurrent Activities 
China International Import and Export Food & Beverage Exhibition 2023
China’s Dealers and Retailers Marketing Summit——The summit provides an excellent platform for Chinese retail experts and exhibitors to have
the opportunity to communicate with each other face to face. These experts who speak to exhibitors on the spot are China’s retail giants: Carrefour,
Metro, CPLotus, Tesco, Wal-Mart, RT-Mart, Alldays, Lianhua Supermarket and Jialide Supermarket. Exhibitors have attended nearly 200 online
reservation meetings.
Target Audience
·Competitive dealers, agents, distributors, retailers, franchisees and special supplying centers with network distribution terminals;
·Large supermarket, chain stores and counters, community chains and convenience stores;
·Hotels, western restaurants, clubs, resorts, Group-Purchase centers of top 500 enterprises and other Group-Purchase companies;
·Foreign purchasers in China, import & export trading companies, over 130 commercial departments of foreign embassies, senior management of enterprises, etc.
·Specially invited buyers’ BizMatching: According to your target users, the organizer will specially invite your potential buyers to communicate with you face to face. The activity of specially invited buyers’ BizMatching is strongly welcomed by the industry. Many specially invited buyers have reached the purchasing agreement on the spot, which has improved the efficiency and also saved time and travel cost.
To reserve the booth of “BSE CHINA 2023” or learn more information, please contact:
Add: Room 4028 – 4029, No.151, Lane 1296, Jingao Road, 201206, Shanghai, P.R.China(201102)
Tel:(86-21)6439-6190 5013-1760 Fax:(86-21)5013-1761