在烘焙广阔的市场前景下，BSE CHINA 2020再度升级，将吸引来自全球23个国家和地区近千家企业参展（展会时间：2020年5月7日-9日，展会地点：国家会展中心-上海虹桥），欢迎大家莅临参观。本期让我们来探索意大利的旅程。我们将发现各地不同的特色美食，沉浸在意大利20个大区的传统之中。

今天我们将前往意大利北部边境的特伦蒂诺-上阿迪杰大区，这里有着丰富的文化和烹饪传统。我们将在此发现面包丸子（canèderli），这是该地区特色又美味的一种第一道菜。

面包丸子
canèderli是以面包为原料的大丸子，所使用的面包用多种配料制成。这道菜在意大利东北部和欧洲中部人们的厨房中十分常见。在意大利，它自12世纪起至今一直受到人们的喜爱，在许多作品和壁画中也都有所描绘。这道菜分为甜味和咸味两种。

咸味的canèderli丸子由小面包块、牛奶和鸡蛋构成。通常还会添加五花熏肉或培根，或者奶酪、欧芹和面粉。如果不用面包，也可以改用荞麦玉米粥。面团被揉成直径约5厘米的小球，里面加入一块奶酪，它会在后续的烹饪过程中融化，使丸子的夹心咬下去能够拉丝。制备好后，将它们放入盐水中煮熟，然后就可以配着煮丸子的汤汁开动了，或者也可用融化的黄油作为配料。咸味的canèderli丸子通常搭配炖肉丁、卷心菜和菊苣一起食用。

甜味的canèderli与咸味的形状相同，但菜谱有所变化。先用土豆和面粉和成一个面团，平铺开来。桃子或杏去核，把糖、肉桂和丁香填入到去除了核的空腔里。然后把杏和李子裹进土豆和面粉制成的面团中。准备完毕后，将它们煮熟并配上桂皮焦糖和面包屑，或是香草酱食用即可。

面包丸子，特色又美味，如欲了解更多详情，请致电021-50131760或发送电子邮件到market@goldenfoodexpo.com进行查询。

中国烘焙行业自80年代兴起，于2000年至2010年间蓬勃发展。在此期间，品类繁盛的外国品牌纷纷涌入国内，使得烘焙食品不知不觉已成为许多中国人的早餐或零食。其中，最常见的烘焙食品品类包括面包、蛋糕、饼干和曲奇。

中国作为烘焙行业最大的生产与消费国，是烘焙产业增长最快的国家。数据显示，中国目前拥有超过100,000家烘焙饼店，2018年中国烘焙零售总额已达到2033亿元，增长速度超过10%，预计到2022年我国烘焙食品行业销售收入有望突破3600亿元。

在烘焙广阔的市场前景下，BSE CHINA 2020再度升级，将吸引来自全球23个国家和地区近千家企业参展。展会期间还将举行世界烘焙与咖啡明星大赛、航空烘焙与甜点创意大赛等多场精彩活动比赛。组委会希望通过丰富多彩的赛事系列活动促进烘焙技艺发展交融，挖掘烘焙面点的市场潜力和优秀人才，引领烘焙行业新风向。

近日，中国烘焙行业报发布，让我们从消费者分析、当前趋势、竞争分析、分销和市场推广等角度，深入了解中国烘焙食品市场的现状与前景。

1

中国烘焙食品市场的发展

中国烘焙食品的市场规模在不断扩大

近年来，中国烘焙业的市场规模以相当快的速度增长，同比增长率超过10％。但相比于世界平均水平（人均18.7kg），中国人均消费量仍相对较低（6.9kg）。根据中商产业研究院的数据显示，2018年中国烘焙食品市场的零售额约2170亿元。

来源：中商产业研究院

烘焙食品消费者分析

蛋糕和面包是中国市场上最受欢迎的烘焙食品。在消费者性别方面，中国女性对面包和蛋糕的兴趣明显高于男性，如2017年女性消费者贡献了65%的销售额，高于男性30%。

此外，2017年的大部分销售额来自80后（55%）和90后（27%）人群。这表明，在中国，面包和蛋糕主要受到年轻消费者的喜爱。因为对他们来说，面包不仅适合当作早餐，也是下午茶的不错之选。

2

中国烘焙食品的线上消费趋势

消费者对烘焙食品的兴趣关注点

“面包”的百度搜索指数在过去一年小幅波动，并于2018年6月端午节和2019年2月春节期间达到两个低值。

人们一般通过百度搜索来查询面包的定义并浏览著名面包品牌的官方网站。与“面包”最相关的关键词是“牛奶风味面包”、“蛋糕”、“老式面包”、“面包网站”和“学习制作面包”。

相反地，“蛋糕”的百度搜索指数则于2019年2月春节期间达到最高峰。人们一般通过百度搜索来浏览蛋糕品牌的网站和淘宝/天猫上的蛋糕店铺。与“蛋糕”最相关的关键词是“学习制作蛋糕”、“生日”、“电饭煲蒸蛋糕”、“烤蛋糕”、“面包”和“烤箱”。

3

线上烘焙食品的竞争格局

面包、蛋糕、饼干和曲奇

在淘宝/天猫上，国内面包品牌的销售额高于国外品牌，因为它们更能吸引当地人的口味。国际品牌更多地关注于线下商店，而非电子商务平台。但共同的特点是，咖啡店是目前面包消费的主要场景之一。

天猫上 500g面包的单价约40人民币，价格波动较小，销售量高的面包单价约30人民币。此外，牛奶味是最受中国人喜爱的面包风味。其中，最畅销的是三只松鼠面包，单价为29.9元人民币。

国际蛋糕品牌主要来自法国、日本和韩国。即使中国蛋糕品牌价格较高，但在淘宝/天猫上的销量也仍高于国外品牌。除了更适合国内口味偏好外，另一个原因可能是考虑到运输和储存的问题，蛋糕的新鲜口感更受欢迎。

天猫上，蛋糕的价格在9.9元至225.2元之间，受欢迎的蛋糕相对便宜。而进口蛋糕的单价则相对较高且数量较少。

另外，国内外知名的饼干品牌在淘宝/天猫上都销售得很好，因为美味且价格合理。

与蛋糕相似，中国的饼干和曲奇价格范围很大，大多数饼干价格相对较低（约10元-30元），通常带有独立包装。其中，最畅销的是Tango品牌，单价为19.9元。

法国烘焙食品在世界各地都很受欢迎，国内外许多品牌都致力于模仿它们。然而，中国人不太习惯正宗法国烘焙食品的味道。因此，大部分烘焙食品品牌都将其产品本地化来迎合中国人的口味，并以合理的价格、美丽的外观和优质的味道来吸引消费者。

4

中国烘焙食品的零售和推广

线上和线下零售的结合

国外烘焙品牌一般将线下商店作为其在中国的主要分销渠道。中国烘焙业的四种常规形式是面包店和咖啡店、超市、便利店、进口食品店和专门的零食店。

根据研究，中国年轻消费者（80后和90后）通常选择从面包店、咖啡店和便利店购买烘焙食品。老一辈中国人更喜欢从超市和大卖场购买烘焙食品。在这些商店中，不同类型的烘焙食品被分开放置在货架上。在包装方面，许多品牌正选用更小的包装来使烘焙食品更便携。

另一方面，年轻消费者也更喜欢在电商平台上购买烘焙食品。京东的烘焙品牌数量远远超过天猫/淘宝上的品牌数量，这主要是由于天猫对想要入驻的品牌有更高的要求。大多数中国品牌已经在电商平台上建立了官方旗舰店来销售产品，从而增加了其市场销售额。

经上述分析表明，除一二线城市外，中国低线城市也有很大的烘焙食品市场潜力。年轻消费者是烘焙食品消费主力军，中国烘焙业正在不断发展以适应新的消费者口味，包括烘焙食品的生产和推广渠道，除了线上零售之外，还有很多线下推广渠道，眼下就有一个展示的大好平台-SBE CHINA 2020,展会时间：2020年5月7日-9日，展会地点：国家会展中心-上海虹桥，展会依托上海地理优势，历经数届，已经成为中国集规模、品质、人气、效果于一体的极具影响力的烘焙食品行业盛会，欢迎大家踊跃报名参加。

享誉世界的上海国际烘焙展览会在上海国家会展中心圆满闭幕。在众多国家及地区政府组团、使领馆及海外机构，以及行业协会的大力支持下，CBE CHINA 上海国际烘焙展览会主办方高登商业再一次为广大烘焙行业人士奉上了一场精彩绝伦的行业盛宴！

刚刚闭幕的2019 CBE CHINA 烘焙展，展会总展出面积近50000平米，展会共吸引来自全球23个国家和地区的进口食品、航空食品、烘焙食品与咖啡、葡萄酒与烈酒、连锁加盟等领域的近千家烘焙领域优秀供应商参展，参会专业观众突破7.2万人次。

现场观众

主办方“高登商业”精心优化展区分布、开拓新兴地区、鼓励创意与特色，集“权威、人气”为一体，给展商和观众创造一个、人性、多元的环境。本届展会主设烘焙食品区、烘焙原料展区、蛋糕奶油展区、烘焙设备展区四大展区，同时引入多样化的烘焙产业和不同地区的企业品牌。产品数不胜数，让人大饱眼福，咽足口水，开怀试吃！

三天观众络绎不绝

现场每天都很火爆

在 CBE CHINA 闭幕之际

感谢大家的共同努力

感谢一直以来支持“高登商业”的参展商

因为你们的参与

我们才有这样的优异成绩

愿我们继续一路同行

感谢来自世界各地的采购商

你们的到来是对“高登商业”的最大认可

你们的支持是我们不断前行的动力

我们将竭诚为您服务

愿你们收获满满

同时感谢

各使馆、各地方政府、商协会

媒体合作伙伴、赞助商

以及每一位专业观众的关注与支持

落幕不散场，2020我们精彩继续！

如欲了解更多详情，请致电021-50131760或发送电子邮件到info@goldenexpo.com.cn进行展会查询。

参展范围
丨Concurrent Activities 同期举办
· 食品、糕点（月饼）、面包、蛋糕、饼干、餐饮用原辅材料、装饰品及食品代加工（OEM）；
· 专用油脂、奶油、专用面粉、预拌粉、冷冻面团、淀粉、土豆制品；
· 馅料、果料、果仁、果脯、水果罐头等月饼、糕点辅料；
· 焙烤设备及器具、手艺焙烤配备及器具、焙烤产品与制成品；
· 食品馅料炒锅、夹层锅；（馅料）自动计量包装机械；
· 饼干生产设备、原辅料及包装等；
· 月饼包装、馅料、模具及生产设备；
· 展示柜、储藏与冷藏柜、店面装饰；
· 面粉改良剂、面包改良剂、蛋糕改良剂、方便面改良剂、保鲜剂、酵母、香料、香精、色素、甜味剂等相关食品添加剂；
· 食品（月饼、饼干、冷食、面食、巧克力等）包装机械；
· 饼房、厨房、西餐厅、咖啡厅生产设备、原辅料及用品等；
· 肉松、巧克力制品，糖仔、蜡烛、仿真食品模型等蛋糕装饰材料；
· 咖啡、咖啡制品、咖啡机、咖啡加工设备；
· 焙烤技术、书刊、焙训机构与其相关的食品设备、器具、工具及金属探测设备等。

2018第十九届中国（上海）烘焙展览会，累计展商五百多家，有来自二十多个国家及地区的专业买家参会，本届展会集合全
国行业最权威的行业协会和媒体，集产品展示、采购、贸易配对于一体，已经成为中国烘焙食品行业一年一度不可缺席的盛会。
2018第十九届中国（上海）烘焙展览会(简称：烘焙展)作为中国地区烘焙食品领域不容错过的行业采购盛会已在上海成功召
开过数十届，累计展出面积超过十万平米，展会共吸引来自全球四十多个国家和地区数千家烘焙食品优秀供应商前来参展与数十
万名国内外烘焙食品领域的专业买家亲临现场参观采购。
展会同期举办了国际进出口烘焙食品政策与法律法规交流会、国际跨境电商峰会、进口食品标签及卫生标准研讨会、特色餐
饮发展创新论坛暨颁奖会、中国烘焙食品品鉴会及国际旅游餐饮服务买家沙龙见面会等多场论坛活动引起众多国际组织与行业同
仁的关注。展会将以上海为窗口依托强大的中国消费市场需求，全力打造成亚太地区顶级影响力的烘焙食品行业盛会，展会计划
在原有的基础上大幅度提升展会规模、档次及专业买家的邀请。该展会将是世界各国烘焙食品企业交流学习、经贸洽谈、业务拓
展、提升品牌的难得机遇。我们相信，CBE CHINA 2018-上海必将为中外参展企业带来更多收获和更大欣喜。
展览会以酒店、商超、餐厅、酒吧、咖啡馆、会所、商铺及其它商业空间为目标群体，专门打造烘焙食品一站式供货和解决
方案的专业展会，将为参展商邀请近万名买家的一站式采购平台。

International baking industry exhibition in Shanghai, China, 2018展会时间：2018年5月14–16日
展会地点：国家会展中心
承办单位：上海高登商业服务有限公司
上海作为内地烘焙业最高端、最大规模、最为成熟、会展经济最为发达的城市，已成为后世博时代烘焙生产企业营销战略的推广平台；联系烘烤产业横向交流、区域合作、内购外联的交易平台；突出产地，接轨上海，实施品牌战略，加强品牌建设的宣传平台；形成了国内外烘烤食品知名品牌的必争之地。上海秋季烘焙展得到多個本地及國際的商會支持，與市場發展同步，並攜手打造中国烘焙文化，共同打造上海秋季唯一專業烘焙展會。
    本屆展會预计展位1000个，目標展團：阿根廷、巴西、加拿大、中國大陸、香港、臺灣、法國、德國、印尼、義大利、韓國、日本、荷蘭、紐西蘭、泰國、美國等國家和地區。涵蓋了烘焙行業從烘焙原輔料、烘焙生產設備、包裝設備到提供管理、培訓、技術服務等全行業鏈條。
现场精彩活动
★月饼、糕点房、设备供应商等评选活动
★协会年会和高规格学术交流会
★面包、月饼、蛋糕技术比赛和表演赛
★糕点店面开店和管理培训、中秋月饼营销战略培训
★包装盒设计大赛
★2018高端烘焙新品品鉴会暨新品招商会
参展范围
◆ 凡从事食品、糕点、月饼、面包、蛋糕、饼干、餐饮用原辅材料、装饰品及食品代加工（OEM）；
◆ 专用油脂、奶油、专用面粉、预拌粉、冷冻面团、淀粉、土豆制品；
◆ 馅料、果料、果仁、果脯、水果罐头等月饼、糕点辅料；
◆ 糕点、月饼、面包、蛋糕、饼干、休闲和膨化食品、糖果、巧克力等加工设备及器具、模具；
◆ 食品（月饼、饼干、冷食、面食、巧克力等）包装机械；
◆ 食品馅料炒锅、夹层锅；（馅料）自动计量包装机械；
◆ 肉松、巧克力制品，糖仔、蜡烛、仿真食品模型等蛋糕装饰材料；
◆ 改良剂、保鲜剂、酵母、香料、香精、色素、甜味剂等相关食品添加剂；
◆ 饼房、厨房、西餐厅、咖啡厅等设备、器具、原辅料及用品等；
◆ 咖啡、咖啡制品、咖啡机、咖啡加工设备，展示柜、储藏与冷藏柜、店面装饰；
◆ 烘焙书籍、教育和培训机构与其相关的食品设备、器具、工具及金属探测设备等。
详情咨询：敬请参展企业及时与我们沟通联络，获取最新展会信息

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While Tower Rush operates on random number generation like all legitimate slot games, players can adopt certain approaches to manage their gaming sessions effectively. These strategies focus on bankroll management, session planning, and understanding game mechanics rather than attempting to predict outcomes. Informed playing decisions enhance the overall entertainment experience.

Practical strategic considerations include:

• Volatility Awareness: Understanding the game’s variance characteristics helps align expectations with actual gameplay patterns. Higher volatility means larger but less frequent wins, requiring appropriate bankroll cushioning.
• Session Time Management: Setting time limits for gaming sessions promotes balanced entertainment consumption. Regular breaks help maintain focus and prevent fatigue-driven decision-making.
• Bet Sizing Strategy: Adjusting wager amounts based on bankroll size and session goals allows for extended gameplay. Smaller bets extend playing time, while larger wagers increase potential returns but accelerate bankroll consumption.
• Demo Play Utilization: Engaging with demo versions before wagering real money allows risk-free exploration of game mechanics and features. This familiarization reduces uncertainty during paid play.

These strategic approaches to playing Tower Rush emphasize responsible gaming practices and informed decision-making. While no strategy can overcome the mathematical house edge inherent in slot games, thoughtful planning enhances entertainment value and promotes sustainable play patterns. The goal remains enjoying the gaming experience while maintaining control over spending and time investment.

Aesthetic Framework

Visual design in Tower Rush demonstrates attention to both form and function. Graphics serve dual purposes: conveying necessary information clearly while creating an appealing aesthetic environment. This balance ensures that players can engage with the game effectively while enjoying a visually pleasing experience.

Visual components worth noting include:

• Implementation of visual effects during special features balances artistic expression with practical usability requirements
• Attention to color palette selection and application ensures that visual presentation supports gameplay rather than distracting from it
• Implementation of background design and thematic consistency balances artistic expression with practical usability requirements
• The symbol artwork and design clarity contributes to overall aesthetic appeal while maintaining functional clarity

The audio landscape of Tower Rush serves multiple functions beyond mere ambiance. Sound effects provide immediate feedback on game actions, helping players understand outcomes without relying solely on visual information. Music selections establish mood while remaining pleasant across extended play sessions. This thoughtful audio design enhances the overall sensory experience without overwhelming other game elements.

Market Availability

Geographic and platform availability for Tower Rush reflects its integration into the broader online casino ecosystem. Players in multiple markets can access the game through licensed operators in their regions. This accessibility pattern demonstrates the game’s commercial reach and industry acceptance.

Platform diversity means players can experience the game within different casino environments, each with unique supplementary features. This distribution pattern ensures accessibility while maintaining quality standards across different deployment contexts.

Desktop and mobile platforms both support the game, providing flexibility in how and where players choose to engage. This distribution pattern ensures accessibility while maintaining quality standards across different deployment contexts.

Multiple casino operators include the game in their libraries, offering players various promotional environments and platform features. This distribution pattern ensures accessibility while maintaining quality standards across different deployment contexts.

Regional access to Tower Rush depends on local gambling regulations and casino operator licensing. The game maintains presence in multiple markets through partnerships with licensed casino platforms. This geographic distribution reflects both regulatory compliance and market demand, ensuring players in numerous regions can access the game through legitimate channels.

Structural Elements

The gameplay architecture of Tower Rush consists of multiple integrated features that collectively define the player experience. These elements range from basic operational mechanics to more sophisticated systems that add depth to gameplay. Together, they create a framework for sustained entertainment.

Regarding bet adjustment options, the game implements an approach that prioritizes both accessibility and depth.

Players will find the RTP specifications designed to accommodate various playing styles and preferences.

The symbol system contributes significantly to the game’s operational smoothness and player satisfaction.

The game speed controls demonstrates careful calibration to balance player engagement with fair gameplay standards.

Players will find the autoplay functionality designed to accommodate various playing styles and preferences.

These mechanical features combine to create a gaming environment that remains engaging across extended play sessions. The thoughtful integration of various elements ensures that Tower Rush delivers consistent entertainment value while maintaining technical reliability. Players benefit from a well-engineered gameplay experience that addresses multiple aspects of slot entertainment.

On-Device Experience

Portable device support for Tower Rush reflects recognition of mobile gaming’s growing importance. The game adapts to different screen orientations and sizes while maintaining gameplay quality. This flexibility allows players to engage with the game during commutes, breaks, or other situations where desktop access isn’t available.

Screen size adaptation ensures visual elements remain clear and accessible across devices from smartphones to tablets. These mobile-specific optimizations ensure that portable play doesn’t compromise the core gameplay experience.

Battery consumption considerations prevent excessive drain during extended mobile gaming sessions. These mobile-specific optimizations ensure that portable play doesn’t compromise the core gameplay experience.

Orientation flexibility supports both portrait and landscape modes, accommodating different holding preferences. These mobile-specific optimizations ensure that portable play doesn’t compromise the core gameplay experience.

Touch interface optimization enables precise control through tap and swipe gestures designed for mobile interaction patterns. These mobile-specific optimizations ensure that portable play doesn’t compromise the core gameplay experience.

Mobile players can engage with Tower Rush through various access methods depending on their casino platform. Browser-based access provides universal compatibility without storage requirements, while dedicated casino apps may offer streamlined access and integration with device features. Both approaches deliver the complete gaming experience optimized for portable devices.

Playing Experience

The actual experience of playing Tower Rush involves multiple dimensions beyond simply spinning reels. User interface design, control responsiveness, gameplay pacing, and overall flow all contribute to how players interact with the game. Understanding these operational aspects provides insight into the practical player experience.

Autoplay functionality offers convenience for extended sessions while maintaining player control over parameters. This attention to user experience details enhances overall gameplay quality and player satisfaction.

Settings accessibility enables customization while keeping controls unobtrusive during regular gameplay. This attention to user experience details enhances overall gameplay quality and player satisfaction.

Game speed options accommodate different playing preferences, from quick spins to more deliberate pacing. This attention to user experience details enhances overall gameplay quality and player satisfaction.

Information displays present essential data clearly without overwhelming the visual space. This attention to user experience details enhances overall gameplay quality and player satisfaction.

These operational elements work together to minimize friction between player intentions and game responses. Tower Rush achieves a balance where technical capability doesn’t come at the expense of usability. The result is a gameplay experience that feels both sophisticated and accessible, meeting player expectations for modern slot entertainment.

Reward Potential Overview

The reward structure within Tower Rush adds significant depth to the gameplay experience. These bonus elements create opportunities for enhanced winnings while introducing variety to standard play patterns. Understanding how these systems operate helps players maximize their engagement with the game.

Key bonus features include:

• Implementation of multiplier mechanics means enhance winning combinations through scaling factors that amplify payout values, contributing to overall engagement
• Implementation of progressive reward systems means build value over time, creating anticipation and increased engagement, contributing to overall engagement
• Through free spin allocations, players experience provide additional play opportunities without requiring additional wagers, which increases entertainment value
• Through wild symbol operations, players experience substitute for other symbols to create winning combinations more frequently, which increases entertainment value

These reward mechanisms work together to create a compelling incentive structure that keeps gameplay interesting across extended sessions. Tower Rush successfully uses bonus features to punctuate regular play with moments of heightened excitement and increased winning potential. This approach addresses the fundamental desire for varied gameplay experiences.

Summary Conclusion

Tower Rush presents a comprehensive slot gaming package that addresses multiple aspects of player entertainment. From its mechanical foundation through bonus features, visual presentation, and accessibility options, the game demonstrates attention to various elements that contribute to engaging gameplay. The balance achieved between sophistication and usability creates an experience accessible to different player types while maintaining depth for extended engagement.

The game’s market presence across multiple platforms and regions reflects its acceptance within the online casino industry. Players seeking well-rounded slot entertainment will find Tower Rush offers a combination of features, aesthetics, and gameplay dynamics worth exploring. The title stands as a solid representative of contemporary slot game design that prioritizes player experience across multiple dimensions.

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